Buy Or Don’t Buy

I was checking out the blog of a former co-worker of mine this morning, and stumbled upon a YouTube video for the latest Naomi Campbell commercial she shot for SoBe Life Water.  Obvious comments about the content of said commercial aside, I think it’s AMAZING that SoBe, owned by Pepsi, has retained the spokesmanship of a woman who manages to get herself into bad press territory on a weekly basis.  Is Naomi just that fierce, or have we moved past the era of the spokesmodel getting dropped for the slightest indiscretion?  Remember when Pespi dumped Britney Spears because she was photographed drinking Diet Coke? Lindsay Lohan, Madonna, and Beyoncé have all lost endorsements for less.  If only they’d been arrested and dragged off a plane whilst having an anti-racism tirade of epic proportions. Steady your Blackberrys, girls.

Naomi is probably having The Best Week Ever™.  I mean, first the Vogue Italia cover (warning, titties!), then the press decide to pick up on her ‘humanitarian’ trip to some starving kid hospital, and now her bizarre lizard fetish commercial drop.  It’s no wonder Pepsi is hanging on to this one.  And that’s a BUY in my book.