Buy: McCain Campaign Reads BoDB!!!
So guys, remember the bright young time of two days ago, when I was chiding viral marketers for lazily making applications you couldn’t actually use?
What was it that I said? Ah yes, it was this:
What I didn’t like about this campaign was how shallow it was. Geekery is in the details. Nerds like diving deep down into our subcultures, that’s why “Watchmen” and “The Dark Knight” are so popular. If you’re going to try to appeal to them, you can’t do it half-assed.
Genius.
And you know who else thought so? John McCain’s campaign. They obviously came to our site in search of Susan Roesgen pictures, stumbled upon my words of wisdom, and immediately began work on the greatest viral marketing campaign mankind has ever seen. Ladies and gentlemen, I bring you the glory of BarackBook.
It’s a mock Facebook page for Barack Obama, but look who his friends are! Not your run-of-the-mill cognitive-elite yuppie Obama supporter, no sir. It’s disgraced businessman Tony Rezko! Domestic bomber/professor William Ayers! 60s antiwar activist Marilyn Katz! They’re all people Obama knew in real life and they write on each others walls and everything - just like on the real Facebook!
What’s that you say? “That’s cool and all, but how is it any different than ZombieHarmony, the notoriously shallow marketing tool for Mingle^2?” Well, McCain’s savvy web team took my brilliant thesis and put it into praxis. They added the missing ingredient I had clamored for - interactivity - making a message board and a Facebook application where fans could join in on the fun. I felt like Abraham Lincoln’s ghost at Appomattox.
So it turns out interactivity isn’t always the best thing for viral marketing campaigns. It really did seem like such a good idea two days ago. But here McCain staff, I’ll make it up to you with newest idea. It might seem crazy counter-intuitive, but get this: instead of talking about how your opponent is unlikeable, talk up how much everyone loves him.
Nailed it.
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2 Comments, Comment or Ping
Also: Abraham Lincoln was still alive when Appomattox happened. Whatever. I refuse to let historical accuracy get in the way of my link-based humor.
Did you notice how McCain is pinning Obama with the dregs of our society? He may be cool, as cool as Brittany Spears, or as cool as Paris Hilton.
The underlying messages is exactly what he is going for. Who wants a president who is as crazy as Brittany Spears or may be appearing in a night vision sex tape?
I think McCain might be dead on. (Emphasis on dead.. cause he’s old… and he’ll eventually pass away.) Also, I watched the video without sound. So all these points are mute (get it??).
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