Buy Or Don’t Buy

(Gen Y’s: Don’t Fear Us!!)

This is no surprise. I am a Gen Y and as such, I love to be appreciated. What is a Gen Y exactly? Well, there seems to be a lot of debate around that, but let me just quote Wikipedia and move on. (After all, that’s what Gen Y’s do.)

Generation Y is the generation following Generation X, especially people born in western culture from 1980 (Millenials) to the early 1990s. The generation is also alternatively defined as the children of the Baby Boomer generation.

Anywho… why should we be appreciated? Well, marketers realize we are a growing force and hey, if they want to stay in the game, they’re gonna have to win us over. We are the hip, money spending, and the young generation right now. (The Gen Z(OMG) will eventually threaten us, right now they are too young and annoying.) We know how to communicate, we know how to use the Internet (ahem John McCain) and we are just so cool.

So while marketers hate to love us, they are just gonna have to deal. We were born and raised into the information overload. We grew up with the changing media field. Whether or not we realize it or not, we know a lot that marketers and news sources don’t. Like, how to use the Internet to communicate and gather stories we care about (which is another reasons why BODB is so popular among Gen Ys.)

Steve Rubel, writer of Micropersuasion, discussed a few growing trends in his latest blog post. First one being the “Attention Crash”.  Bring it on. My 160GB iPod is practically full, can I sing all those songs? No. But, I can’t delete them either. How about my RSS reader? It has close to 50 subscriptions; do I care or read all of them all the time? No. As a Gen Y, I have a keen sense of what’s important and what’s worth sharing.

Another trend is social media. Ah, yes, the proof of my existence. Fellow BODB writer, Alli, brings her camera everywhere, takes pictures not so much of things, but of people, so she can ultimately tag them on Facebook. Proof that “people were there and people were having fun and doing these things”. I love her for it, because due to Facebook tagging, I too have photographic proof that I was there and I was having fun. (See, I’m Sara, and I have fun! Just look at Facebook.) It’s an image thing. And Gen Y’s, whether they know it or not, are creating their own brands through these networking sites. (And yes, my Facebook page is the bomb-diggity.)

And then, Google. The trend, the machine, the reputation. Although Google stinks for one reason, BODB does not automatically appear on top of every search result, I still rely on it to tell me everything.

School assignments answers, work-related questions, life affirmations , rainy day ideas, math equations…  they all come from Google. So as a Gen Y, I know and understand the importance of Google, and if I didn’t I would quickly learn the importance of Google. So do me a favor and increase BOBD’s Google’s Reputation by clicking here and clicking on Buy Or Don’t Buy. Push us to the top!

Anyways, we rock. Gen Y’s rock. We know what’s up. And we will rule the world, so appreciate us now, and we’ll take you into consideration when we’re at the top. (And Gen Z(OMG), as long as you love the Jonas Brothers, you are no threat to me.)