Don’t Buy: Sparks Narcs (part 2)
Maryland’s Attorney General, Douglas F. Gansler, announced an agreement with MillerCoors that will result in the nationwide discontinuance of the country’s top-selling pre-mixed alcoholic energy drink, Sparks.
As part of the agreement across 14 states, the mega brewer will not produce any caffeinated alcohol beverages in the future. Sparks future was in doubt when light was brought to the Attorneys General that the beverages were being marketed to an underage audience and used misleading health-related information to help sell more cans.
14 states? Which states? Nationwide? When? There are so many questions that are left unanswered.
I ask for a moment of silence. We just lived through a period of time that will go down in the books, people.
Did not see this on the ballot. And we call ourselves a democracy. Never voting again.
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4 Comments, Comment or Ping
http://gothamist.com/2008/12/18/rip_old_sparks_20022009.php
New York is definitely losing Sparks on all shelves.
This is awful. We’ll need to buy up the rest of Sparks and have a memorial.
I heard this on NPR–apparently caffeinated booze messes with our heads more than we can handle. When two substances w/ two different functions combine, our discernibility of the side effects is a large part our own creative undertaking. You ever hear the myth of sobering up with coffee? Coffee is the cure for many tipsy drivers, but what does it do but install false ambition in the already drunk driver? I think the verdict is that we’re too ambitiously drugging ourselves (Or the energy drink market is telling us that we should be). What do you want: caffeine or alcohol, an upper or a downer, ambition or courage?
SO I say Sparks marketing promotes blind drug use: instead of forcing the consumer to decide what is practical, it gives him the drugs regardless of his/her needs. But then again, I like Yager bombs. And neopolitan ice cream. And the Jetsons meet the Flinstones.
Sparks can always get trendy and sue Coldplay. You know, that song with the catchy lyric “I saw Sparks.”
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