Buy Or Don’t Buy

Your ultimate shopping guide for a reputation economy.
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joker

Don’t Buy: Selling the “Too Soon”

Did you know that Heath Ledger died? People, including me, are still very sensitive about it. But his death has left two different doors open for advertisers and marketers. First, you have the “he was involved with it, so it must be good” method, which, eh, fine. And then there is the “He’s dead, we [...]

Buy: Acting the Sociopathic Nihilist

The sociopathic nihilist values neither human lives nor any of the constructions that society has to offer him. (Notably, this insane person is usually a “him” and not a “her”). From Psycho to Hannibal Lecter to Heath Ledger’s latest portrayal of The Joker, these uninstitutionalized nuts have been trying to find their place in Hollywood [...]

Don’t Buy: Dead Iranian Jokes

Heath Ledger isn’t the only joker making headlines this month.
John McCain, that “maverick” of the Republican Party and GOP presidential nominee, has quite the hearty sense of humor himself, especially when it comes to dead Iranians.
Earlier this year, McCain’s high-larious interpretation of the Beach Boys’ “Barbra Ann” (“Bomb bomb bomb, bomb bomb Iran,” for [...]

Buy: The Dark Knight Hype

We all know what comes out next week. It’s dunna nanna nanana nanana BATMAN! And the reason why we all know of this comic/action movie as opposed to the (at least) 4 others that came (or are coming out) this summer is because 1. Batman rocks, 2. I was told that this Batman movie is [...]